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| Newspaper | Total revenue change ($ in thousands) | Percentage change (%) | Newspaper size |
|---|---|---|---|
| Los Angeles Times | 93,966 | 12.5 | large |
| The New York Times | 235,788 | 20 | large |
| The Denver Post | negative 3,765 | negative 1 | small |
| Sun Sentinel | negative 24,899 | negative 11.9 | small |
| Chicago Tribune | 94,492 | 19 | large |
Digital paywalls restrict access to online content to those with a paid subscription. In an investigation of the effect of paywalls on newspaper company revenues for print and digital subscriptions and advertising, Doug J. Chung and colleagues compared actual outcomes (with a paywall) to control estimates (without a paywall). The researchers concluded that introducing a paywall is generally more beneficial for larger newspapers, which have high circulation and tend to offer a substantial amount of unique online content.
Which choice best describes data from the table that support Chung and colleagues’ conclusion?
Explanation
Choice C is the best answer. The conclusion is that paywalls are more beneficial for large newspapers. This data supports that conclusion by comparing the revenue increase of a large newspaper to the revenue decrease of a small newspaper.
Choice A is incorrect. This choice doesn’t support the conclusion. It doesn’t include any small newspapers for comparison. Choice B is incorrect. This choice doesn’t support the conclusion. It doesn’t include any small newspapers for comparison. Choice D is incorrect. This choice doesn’t support the conclusion. It doesn’t include any large newspapers for comparison.